CASE STUDY
About MadDog Mortgage Team
Mike Hobbs is providing benefits all home loan officers should -- but don't:
From residential, investment, renovation, reverse mortgages to Realtor marketing creative & support
Servicing assessment solutions - Ask about my servicing guarantee
Real estate buying and selling consultation - Referral based
Agent negotiating support and strategy construct
"If you're going to invest in any kind of social media marketing, you want to call Henry Wolsten, and Spring Chicken Socials."
-Mike Hobbs
About MadDog Mortgage Team
Mike Hobbs is providing benefits all home loan officers should -- but don't:
From residential, investment, renovation, reverse mortgages to Realtor marketing creative & support
Servicing assessment solutions - Ask about my servicing guarantee
Real estate buying and selling consultation - Referral based
Agent negotiating support and strategy construct
"If you're going to invest in any kind of social media marketing, you want to call Henry Wolsten, and Spring Chicken Socials."
-Mike Hobbs
Our Process
Mike knew the stakes and needed a content partner who could deliver.
• What He Needed
As a mortgage pro with a background in electronic marketing, Mike wasn’t about to hand his Socials over to just anyone. He wanted someone who could match his energy, understand his brand voice, and tell the “Mad Dog Story”: His Ethos of Care.
• What We Did
We built a social strategy around his personality, his audience, and his impact. From scripting and filming to editing and boosting, we made sure every video had a purpose—whether that was education, awareness, or conversion.
• The Results
Mike saw a clear, measurable difference—real metrics, real engagement, and real leads. People started recognizing him in public, realtors seeking coaching and advice, and the phone ringing with people asking to “Speak to the Mad Dog, please.”
Our Process
Mike knew the stakes and needed a content partner who could deliver.
• What He Needed
As a mortgage pro with a background in electronic marketing, Mike wasn’t about to hand his Socials over to just anyone. He wanted someone who could match his energy, understand his brand voice, and tell the “Mad Dog Story”: His Ethos of Care.
• What We Did
We built a social strategy around his personality, his audience, and his impact. From scripting and filming to editing and boosting, we made sure every video had a purpose—whether that was education, awareness, or conversion.
• The Results
Mike saw a clear, measurable difference—real metrics, real engagement, and real leads. People started recognizing him in public, realtors seeking coaching and advice, and the phone ringing with people asking to “Speak to the Mad Dog, please.”
More
Engagement
Increased
Leads
Sought After
Business Coach